Advancing Innovation in Dermatology
Overview
A not-for-profit organization committed to fostering community and innovation in dermatology. Their mission, an ecosystem to nurture relationships with individuals and organizations with a common interest in developing and bringing to market practical dermatologic solutions for medical practitioners and their patients.
The Challenge
- Help AID build a strong brand presence in their industry and establish themselves as a reputable company.
- Improve the experience for their target audience by creating a simple and user-friendly website design with clear navigation and information about their services.
- Ensure accessibility and compliance by implementing design standards that meet ADA, WCAG, and other relevant guidelines.
- Increase conversions by optimizing their website for organic search and implementing an aggressive SEO strategy.
- Use WordPress CMS for easy content management and provide ongoing support for content strategy, social media, SEO, and analytics.
- Integrate HubSpot into their digital marketing strategy to improve lead generation and increase customer engagement.
The Solution
Our objectives were clear. As a new non-profit company, our first priority was to establish a strong brand identity before defining our overall digital strategy. We worked closely with our client to develop a unique brand that accurately reflected their values and mission.
Once the brand identity was established, we created a simple, yet easy-to-navigate website with extra thought focused on flexibility. This approach allowed for seamless explanation of events and programs, and enabled our client to easily manage their website's content. In addition to creating the website, we also provided ongoing support and maintenance to ensure it continued to meet our client's needs and remained up-to-date with the latest design and accessibility standards.
