STEQ America

Company Overview

STEQ America helps companies by offering European engineered and manufactured solutions for dissolution, disintegration, hardness, friability, blister density, granulate and powder flow testing for the pharmaceutical, veterinary, chemical, food and biotechnology industries

The Challenge

As with all our clients we partner with, Time4design's first priority was to establish a firm relationship with STEQ America. We spent time to understand objectives, research products on how they impact the market place, and build relationships with internal staff and management helping us gain a sense of personality within. By doing all of this helps us build a custom strategy that represents in whole, the specific goals of STEQ America.

Time4design realized from the beginning that we had to come up with a design that was innovative in creativity, and also could handle an extensive product line for its customer base. We would want to actively engage the user from start to finish, while supporting marketing goals.

The Solution

Crucial to the success of any websites long term strategy is a good website architecture. Our initial flowcharts were focused minimal click depth, how fast each product could be accessed in order for a successful conversion, and logical categories and tagging with search friendly links.

We wanted a minimal approach to STEQ’s website design. Creative, yet really push a modern edge in order to engage. Products would be standalone pages supporting STEQ’s delightful inventory of bold imagery, so it was imperative that our design did not cause any distraction.

As a custom WordPress solution, we designed the backend of the website to allow easy inclusion of products and related material. This was all backed up with tools designed to help organic SEO growth for the future.

We created a site that looks great and functions beautifully across desktops, tablets and smartphones. Custom developed, we designed and built a responsive menu WordPress plugin that allows the end user to seamlessly navigate through the website.